by Dave Jacob, Managing Partner

Exciting opening session with lots of applause around using Web Experience Factory (Portlet Factory) to enable mobile displays for web pages with a simple theme builder. The shift for WEF from a portlet development tool to a total web development tool has been a dramatic shift in positioning for the product by IBM.

I’ve believed in this product for the last five years and am glad to see this product succeed in the marketplace.

On a related front, an area that I see in Davalen’s future is an emphasis on search refinements for presenting relevant data on mobile devices. While we have made great strides in the use of roles and profiling to show a user only relevant information that they are authorized to see, we haven’t put the same emphasis on arranging the relevant content in a meaningful order or context. With limited real estate on the mobile device, we have to get much smarter about showing specific content to the user thru making educated guesses as to the relevancy of the content based on this person’s persona and buying habits.

IBM has a robust product in this space – OmniFind® Enterprise Edition , which fills this space. We’ve all got to learn more about this product and how it can help us more closely generate that elusive Exceptional Web Experience.